Most everyone will agree, if you are going to do business
online, you need your own web site. It can be a mini-site
or a full blown multi-page mega-monster. These days, maybe
you just need a blog.
There are those who have written entire books about how
they made X amount of dollars with no web site, and no product
of their own. That's entirely possible.
Having your own site may open up many possibilities that
you could never have imagined. For many who embark upon
their own web site adventure, it becomes a learning experience
with no equal.
Your site will take on a personality of its own. You may
see it as a very patient friend, waiting calmly for you
to discover some little hidden function, which opens up
a whole range of entirely new possibilities, and starts
your thoughts racing - thinking about how to capitalize
on that particular feature.
You may get a little careless, or too relaxed with it,
then bam! Right between the eyes. Oh, no, you've just wiped
out your index page by mistake. Happily, you're not just
enthusiastic, but also careful. You have a copy on your
hard drive, so that's easy to fix.
Anyway, it's fun, can be profitable, and most certainly
could feed that creative flair in all of us. Others may
look at it as a nightmare. I guess it depends on your frame
of mind.
To prevent your experience from becoming a nightmare there
are a few basic things that will help.
1. Research domain names carefully. Don't just pick one
you like. You want it to be something a lot of people are
searching for, but hopefully has low to medium competition.
Use Wordtracker's FREE trial: http://wordtracker.com
http://www.google.com search will give you an idea about
competition for any particular keyword.
Use Overture's search box to find how many times your keyword
was searched on last month:
http://inventory.overture.com/d/searchinventory/suggestion
2. Don't get fooled into paying too much for a domain name,
unless it's really a special one that fits your purpose
and your niche like a glove. Domain names can be had, starting
at around $9 or $10 at:
http://www.godaddy.com
or
http://www.teknondomains.com
3. Research again when you go to get your actual domain,
the space for you to tack your sign (your domain name) on
to. Especially check storage and bandwidth allowed, and
of course price.
4. My advice is to use a template to build your actual
web pages. You can find them all over the 'Net FREE!
http://www.ibdprince.com - has all kinds of webmaster goodies,
including really great looking CSS templates.
http://www.diyminisite.com - templates and videos about
mini site creation - click the "not yet a member"
link to join. It's FREE. Then go to the download area. No
strings.
5. When you actually start creating your web pages, take
care that the HTML you use is in line with what the search
engine web spiders require.
Get a FREE copy of "7 days to Massive Web Site Traffic."
It outlines the steps to a web page that can rank high in
the search engines, and even goes beyond just your web pages,
to tell you "the rest of the story." I thoroughly
enjoyed it.
...There used to be a link directly to the ebook, but now
the only way to get a copy is to go to:
http://www.seoelite.com
Scroll through the sales pitch, then close the page. The
"7 Days" popup appears. It sounds like a lot of
trouble, but believe me, it's worth it.
6. Don't load your site down with slow loading banners
and images. Use interlaced low-res images that have been
optimized for the web.
7. Write your copy, then play editor: write, hack, rewrite,
rewrite, rewrite, until it is crisp, clear, to the point,
and utterly understandable.
Repeat your strongest point or benefit a number of times
(at least three). Some people just don't get it the first
time or two.
Spread your text out a bit. Don't double space, but use
very short paragraphs, and lots of headings with some space
between the heading and the paragraph.
Target your audience. Don't talk about network marketing
to golfers. They may be interested in network marketing,
but they probably got to your site via a search for a golf
product and that's what they're looking for.
Did you advertise a network marketing opportunity in a
golfing ezine? That's acceptable in the "paper and
ink" world, but could be spam online.
Keep your fonts constant throughout your site. Variety
may be the "spice of life" but can really look
lousy on a web page. You can vary the size a bit, and throw
in a little color, but stay conservative with the type style.
Know your target audience, and be sure not to speak (write)
above their heads. Use words they will understand without
Webster's help. You may get by with writing a little below
their level, but never above it.
Highlight important selling words and phrases with bolding,
italics, underlining, and color. Just don't overdo it.
Don't forget, purchases are never made on logic, but on
emotion. Use copy that is designed to trigger an emotional
response, such as a sense of loss, one of the strongest:
"If you wait, this offer may no longer be available
at this price. Get it now at this ridiculously low price,
and it's yours forever."
8. The most important point, that will probably do more
to promote your online success than any other is this: Pick
a niche! Do not get sucked into selling network marketing
programs and how-to information, ebooks and such, about
online marketing. That's what EVERYBODY is doing. The competition
will KILL you.
Find something you are interested in, research it, and
if necessary learn it. You are so much better off starting
out by learning a niche like "19th Century Knitting"
or "17th Century Scrimshaw" than you are jumping
into the cauldron of poor souls caught up in the nightmare
of selling ebooks that are being given away FREE all over
the internet.
Why do so many do it? There was no one to tell them "don't
touch that, it will burn you." There's about a million
or more marketers out there telling you, "Come on in,
the water's fine." So you do, only to find they just
wanted to sell you something.
Don't fall for it! It's hard to change direction once you
get up momentum, so start out right.
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