So you want to increase your Adsense income? Log into your
Adsense account, and look at your last month's stats. There
are three key areas that contribute to your earnings: Impressions,
Clickthroughs and Effective CPM. Improving your stats in
any, or preferably, all of these three key areas will increase
your Adsense earnings.
Impressions
Impressions are the number of times your webpages with
Adsense ads have been viewed. You can increase Impressions
by increasing traffic (preferably targeted traffic) to your
webpages. Some of the best ways to increase targeted traffic
to your webpages include:
-create more webpages, with relevant, focused content
-create more links to your webpages
-list your website/s under relevant categories in more directories
-set up a directory of relevant sites on your website and
accept relevant reciprocal links
-write relevant articles, with your site information in
the 'resource box' at the end of each article, and submit
them to article directories
Clickthroughs
Clickthroughs are the percentage of viewers who click on
your Adsense ads. You can increase Clickthroughs by increasing
the relevance of Adsense ads on your site, and by tweaking
the format and placing of your ads.
Although you can't dictat which Adsense ads show on your
site, you can influence the relevance of the ads by maintaining
a tighrly focused website. If every page on your site focuses
tightly on the site topic, its more likely that the Adsense
ads will too. For example, if every page of your site is
about fishing, and the word 'fishing' appears several times
on every page, its likely that your Adsense ads will relate
to fishing.
The best way to tweak your ad format and placement is to
invest in an Adsense Tracker, and test, test, test! People
who have done this tend to suggest that the best format
is the large rectangle, with background and border the same
color as the page behind it, so that the ad blends into
the page. The best placement is towards the center or top
left of the first screen of the page. Try these suggestions
first, and then track and test, to be sure of what works
best for your pages.
Effective CPM
Effective CPM is a measure of your average earnings, per
thousand clicks. You can increase your Effective CPM by
selecting topics that attract high bids from Adsense advertisers,
and building pages and whole websites on higher paying topics.
Although Google doesn't release information on Adsense
bids, you can get a good idea of the top paying topics by
looking at information on Adwords bids, or, for that matter,
bids on pay-per-click search engines like Overture. There
are a number of keyword research tools available, both free
and paid, that can help you find high paying topics.
The Formula
So now you have the basics of increasing your Adsense income.
Its a deceptively simple formula:
-Build pages and websites on high paying topics for the
best Effective CPM.
-Format and place your Adsense ads for maximum Clickthroughs.
-Promote your sites to drive targeted traffic to your Adsense
webpages for maximum impressions.
If you would like to use these article's you must
enclude the resource box at the bottom of each page.
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