Many surfers use the Google or Alexa bar that integrates
into their web browsers which consequently makes it easier
for them to search and navigate through Internet. However,
how many have the “overall page rank” indicator
on these bars which shows either a ranking or the importance
of the page?
The overall page rank in directories like Google, Yahoo
or Alexa is the key factor while doing a search. It decides
which website or page deserves the top places in the results
of the search of a keyword. The search engine basically
calculates the importance of the webpage.
For example, let’s say that you prepared a webpage
supplying the users with focused, detailed and understandable
info. You think your page deserves a high importance, therefore
when you search for the theme of your website, you believe
it should be shown in the top 20. Well, sometimes life is
cruel. If you don’t optimize your webpage for a specific
keyword, if you don’t get enough inbound links directing
the user to your site, you would be disappointed by the
1/10 importance rating in Google. Don’t give up! It’s
still worth fighting for. There are several factors which
decide the page rank of a website.
First of all, Internet is not like the streets of a city:
if you put your “shop” in a busy street, people
will drop by your place. No visit on Internet is a coincidence.
You have to create your links from other sites (inbound
links). You also have to increase the internal linking of
your website so that visitors can just “hang around”
in your site. So your first factor for the page rank is
the linking of your page.
Secondly, pages which attract more users (i.e. number of
unique daily users) are obviously more important in the
“eyes” of the search engines. This, being the
dependent variable in our equation, grows directly proportional
to the inbound links. So, page rank also increases with
the number of unique users.
At last, relative, focused content increases the importance
of your page (page rank). Initially, every page you add
to your site increases the overall page rank of the whole
before you start adding in-context hyperlinks; “in-context”
hyperlinks because according to Google authorities, the
hyperlinks that you place inside the content of the page
are accepted more valuable.
Briefly, on the web, there are no lucky days, no coincidences
or no serendipities. If you want traffic on your page, you
have to create it yourself. You have to put quality, focused
and original content, you have to increase the number of
the inbound links. The traffic on your site will increase
automatically depending on the other variables. Finally,
one day you will look at your site and see that the page
rank has jumped from 1 to 4 or even higher. Then you will
understand that “La vita e bella.”
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