Did you ever wish you could afford to hire one of those
professional copy writers who charge $5000 or more to write
a simple sales letter? Or worse, have you laid down your
hard-earned cash for a self-proclaimed "professional"
writer, and gotten back something your 3rd grader could
have written?
If you spend countless hours staring at a blank page trying
to come up with compelling ad copy for that "killer"
sales letter (you know, the one that's going to make you
rich beyond your wildest dreams?)... STOP!
Why drive yourself nuts and give yourself a major headache
trying to train yourself to be a professional copy writer
overnight? Do what the gurus do... start a "swipe file."
That's an unfortunate name, swipe file. It sounds unethical.
Please understand, I am NOT condoning plagiarism! But every
so-called "internet marketing guru" openly admits
to having a swipe file that they use when they need a little
inspiration.
So what is a swipe file and how do you use it legally and
ethically?
Basically, whenever you come across an ad or sales letter
that makes you want to run and grab your wallet... stop
and print out that copy first! Highlight or circle the parts
of the ad that have you excited and eager to make a purchase.
Then put it away in a folder or notebook. This is your swipe
file.
Eventually, you'll accumulate quite a stack of great professional
quality ads. Then, when you're staring at that blank page
trying to compose your next ad campaign or sales letter,
you can leaf through your swipe file and MODEL your ad copy
after some of those ads... but DO NOT copy them word for
word. Substitute your own words and put your own stamp on
them. Mix and match different approaches from different
ads.
Remember, this is meant to be inspirational, not criminal.
NEVER out and out copy these ads. Just analyze how the ad
is structured, what TYPES of words are used, and then create
your own UNIQUE sales copy by emulating the successful advertising
techniques from your swipe file.
The idea is to study copy writing techniques as you go.
Eventually, you'll find you won't need to refer to your
swipe file as often. Your blank pages won't stay blank for
long because you'll have learned how to write killer ad
copy of your own! You learn best by doing it. Then it becomes
second nature.
Who knows? Maybe you'll get so good at writing sales copy
that soon other people will be adding YOUR work to THEIR
swipe files!
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