One of my favorite movies is "Field of Dreams."
An ordinary guy had a dream, one that was looked upon as
being a very odd dream.
But he worked and carried through with the dream of building
a baseball field in the midst of his cornfield. And the
players came. And the fans came.
One of the most famous lines of that movie was the phrase,
"If you build it, they will come."
Yet while I really like the movie and would like to make
the application to websites, it just doesn't fit. It would
be nice if it did, but it just doesn't fit.
Many people today are carrying through with the dream of
having their own business by building a website online.
The Internet may be the "Cyberspace Field of Dreams"
for some. But that famous saying just doesn't cut it online.
Think about it for a second. The guy in the movie was building
something totally unique to its surroundings. It created
attention all by itself.
But too often what is built online is about as unique as
all the cornstalks in Iowa. They just don't stand out at
all.
We can learn from the movie "Field of Dreams"
however. Here are a few things to consider:
1) It's okay to follow our dreams. The Internet has opened
up the possibilities for many people to follow their dreams.
We can build a business that can stretch around the world,
and that's something that couldn't be so easily done just
a few years ago.
2) Hard work pays off. Our movie star worked hard to build
his baseball field, and we need to work hard as well to
build our "Field of Dreams" online. Our hard work
doesn't stop when our "field" is built. Instead,
another phase of it starts as we work to let people know
about our "field" and why they should visit, participate
and buy.
3) It pays to do it right. Don't go halfway in following
your dreams. Do it right. It may take longer, but it will
be more fulfilling in the end. In the movie, the guy built
the whole field, not just the infield. If the dream is our
own website, build the whole thing, not just the "infield."
4) Make your dream stand out. In the movie, the "field"
was very obvious, very unique. It brought attention to itself.
Your dream is yours, it's unique. Put your personal stamp
on it. Make it stand out from the crowd. Make it be like
the baseball field in the movie, and not like one of cornstalks
beyond the outfield.
5) The work isn't done when it's built. A baseball field
needs maintenance after it's built. And it's the same with
your own "field of dreams." Make sure that you're
keeping current, providing your visitors and customers with
up to date design and content.
So, go, create your own "field of dreams" online,
but know when it's built, your work has just begun.
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